International Management and Innovation

Information Management	Information Systems: Problems, concepts and methodologies of use of information for the purpose of output and company management Workflow Management Systems: Object, tasks and organisation of information management, information processing within a company, communications management, knowledge management, applications of ICT, business process management and workflow management E-Business: E-business, Internet economy, influence of electronic integration on the entire value chain, impact of e-business technologies on organisational structures, e-business model Information and communications management: Design of corporate ICT systems, integrated enterprise IT, network-based enterprise communications and cooperation (forms and systems)
Controlling	Central/Decentralized Controlling: Philosophy of financial control and related understanding of roles; structure of financial control tools and their relationship with financial accounting; outline of modern information systems and their integration in a management information system; structure of various financial control service organizations. Contribution Margin: Structure of contribution margins with levels of responsibility; value chain analysis; management of bottlenecks; management of field sales organization in line with contribution margin information and levels per product/customer/order; product-assortment and order-mix decisions in light of contribution margins Cost Center Planning: The purpose of cost planning and budgeting process, cost management, recognising the structures of a cost centre and internal transfer pricing systems (ITPS). Product Costing: Demonstration of different product calculations based on absorption- and marginal costing, trends in the life-cycle calculation
Innovation of the Value Creation	Innovation Process: Identification of trends to generate strategic requirements profile, deriving new strategies from different perspectives Innovation Scenarios: Innovation-driven market research, strategic focus on markets, products and organisations, lead-user analysis Product and Patent Portfolios: Examples of new strategies for product portfolios and markets Screening and Development Strategy: Development management for value chains, initiating and leading innovation processes, identification and analysis of innovation barriers and opportunities, development and implementation of innovation strategies, significance of the innovation process for the entire company
International Marketing	Business Development International: strategies for internationalization Markt Entry Strategy: threats and opportunities when entering new markets, challenges of key international marketing strategies Distribution: the distribution opportunities in the international environment, comparison and proper context of trade channels and the resulting requirements through distribution management
Business Culture	Business Ethics: Basic questions of business ethics Moderation: Introduction of process oriented presentation techniques, analysing of advantages and disadvantages, prevention of conflicts, the correct implementation of fundamental principles in a process of change Rhetoric: Improving confidence in your presentation, speaking and presenting to groups, taking account of language-technical principles, the right preparation and the use of the right media