The main modules are based on the TDWI Business Intelligence model, which was developed by Prof. Dr. Kemper and Dr. Finger. It offers participants a solid and a well-structured foundation and all the necessary knowledge to successfully develop and operate business intelligence applications and data warehouse infrastructures.
BI Strategy | From Business Goals to ideal BI SupportBusiness strategies, correlations between IT -Strategies und BI Strategies Derivation and implementation of organizational arrangements of BI Governance Consistent design of BI architecture scenarios for the development and operation Concrete practice using of business models
From the operational data source to the Management InformationEnterprise Data Warehouse and Data Mart architectures Storage concepts of relational and multidimensional database systems Reporting, On-Line Analytical Processing, Data Mining Current trends and development trends Functions and tool categories for extraction, transformation and loading (ETL) of raw data
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BI Methods | From data model to databaseFundamentals of Data Modelling Semantic modelling method Multidimensional Modelling: Star-Snow-flake model Basic historicization concept Design recommendations for modelling
Project management and controlling Data Warehouse and Data Marts: projects, processes, life cycles Systematic management of the project approach Detailed Procedure: challenges, organization, planning and control Soft and Hard Facts of successful project work BI solutions: organizational Systematic management of the project approach A detailed approach by practical exercises based on a case study Soft and Hard Facts of successful project work
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BI Applications | Corporate Performance ManagementTechnical basis of the CPM: the management processes Business Intelligence as an integral part of a CPM system Effectiveness and efficiency of BI-supported management processes Potentials, risks and implementation experience with concrete examples of projects
Innovative solutions to successfully implement Applications of BI and data warehouse marketing for various industries, using typical application scenarios, eg. Customer data and data quality management: customer database, legal framework, multi-channel management Campaign management: customer value analysis and prospect qualification, audience segmentation Analytical CRM - Management Information for Marketing & CRM
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Business Culture | - Business Ethics: Grundfragen der Ethik in der Wirtschaft, Wertschätzung als wesentlicher Faktor von Wertschöpfung
- Moderation: prozessorientierte Moderationstechniken kennenlernen, Vor- und Nachteile analysieren, Vermeidung gruppendynamischer Konflikte, Grundprinzip von Veränderungsprozessen situationsadäquat umsetzen
- Rhetoric: Verbesserung der Sicherheit im Auftreten, Sprechen und Prästieren vor Gruppen unter Berücksichtigung von spachtechnischen Grundregeln, der richtigen Vorbereitung und dem Einsatz der richtigen Medien
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International Marketing | - Business Development International: strategische Positionierung von Unternehmen in internationalen Märkten
Markt Entry Strategy: Möglichkeiten der strategischen Positionierung von Unternehmen auf Basis von Produkten, Prozessen, Ausrichtung, Mitarbeitern und Unternehmenskultur Distribution: Möglichkeiten der Distribution im internationalen Umfeld, Vergleich und Einordung von Absatzkanälen und die sich dataus ergebenden Anfordeungen an und durch Distributionsmanagement
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